A PRIVATE CREATIVE CONSULTANCY FOR ESTABLISHED BRANDS & ESTATES.
The studio merges the senior-level, sophisticated execution of a large agency with the more personalized approach and entrepreneurial spirit of a boutique, all while serving as a true partner to its clients and an extension of their internal teams. Working with builders, architects, developers, retailers and private estates, Kelly creates thoughtful brands and design systems that extend across both digital and physical environments.
Each project is committed to thoughtful, long-view development—whether shaping a brand, refining a digital presence, or overseeing the direction of a physical space. Every engagement is intentionally collaborative. Acting as an extension of the client's team, Kelly provides creative leadership, strategic clarity and thoughtful execution across every stage of the project.
Due to the private nature of our work, portfolio available upon request for select inquiries.
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studio offerings
Brand Identity
Brand strategy, identity and visual systems for established brands.
Creating thoughtful identity systems that bring clarity and cohesion to every expression of a brand.
BRAND STRATEGY & POSITIONING
Naming & Messaging Direction
Logo & Visual Identity Systems
Brand Guidelines
Art & Photography Direction
Print & Editorial Design
Packaging & Product Identity
Launch & Implementation Guidance
Digital
Creative direction for websites and digital brand experiences.
Leading the strategy and creative direction behind websites, social media and digital brand experiences
Website Strategy & Architecture
Social Media Strategy & Direction
Content Strategy
UX Direction
Collaboration with Development Teams
Copy & Editorial Direction
Experience
Creative direction for how a brand is experienced in the physical world.
Shaping thoughtful experiences across environments, products and meaningful brand interactions.
Environmental Graphics & Signage
Retail & Brand Environments
Private Estates & Ranches
Product & Collection Development
Merchandise & Packaging
Guest & Customer Experience
SELECTED INDUSTRIES
Kelly Gidney Studio leads creative strategy and brand development for private clients and established brands. Selected work spans builders, architects, real estate development, retail and private estates. Every engagement is tailored to the client, often confidential, and approached with long-view thinking, discretion and a refined creative lens.
BUILDERS, ARCHITECTS & REAL ESTATE DEVELOPMENT
Partnering with builders, architects, developers and real estate firms to create brands that communicate craftsmanship, credibility and lasting distinction.
Creative direction for exceptional properties and legacy estates, extending brand identity across architecture, land, experiences and carefully curated details.
Private Estates & Ranches
Creating thoughtful identities and memorable customer experiences for established retail and consumer brands.Creative direction for established retail and consumer brands, bringing identity, product and environment together into a cohesive brand experience.