Kelly Gidney Studio leads creative strategy and brand development for private clients, design-led businesses, and generational estates. This selected overview reflects a cross-section of work across industries — from legacy ranches and fine jewelry to global real estate and wellness. Projects are highly customized, often confidential, and approached with long-view thinking, discretion, and a refined creative lens.
COLLECTED WORK
Multi-Firm Engagements Across International & Luxury Property Markets
Overview:
A portfolio of work supporting global real estate firms and luxury brokerages with branding, marketing, and relationship strategy. Spanning multiple high-value markets, this body of work focused on aligning brand identity with client trust, training top-producing agents, and elevating the presence of established real estate groups in competitive, design-sensitive regions.
Scope of Work:
– Brand Positioning & Messaging Systems
– Marketing Campaign Strategy (Digital & Print)
– Luxury Client Communications & Experience Design
– Agent Brand Training & Internal Brand Alignment
– Global & Local Market Launches
– Relationship Development & Affiliate Support
Notable Outcomes:
– Strengthened brand cohesion across global affiliates
– Elevated presence and differentiation in design-forward, high-value markets
– Supported teams responsible for billions in transactional volume annually
Global Real Estate Brand & Marketing Strategy
BUILDER & ARCHITECT BRAND STRATEGY
Creative Direction for High-End Design Firms and Development Partners
Overview:
Kelly Gidney Studio supports architecture firms, interior designers, and custom homebuilders in refining their brand presence and positioning — from digital experience to proposal decks, signage, and visual identity systems. With deep knowledge of design industry rhythm, the studio acts as a strategic partner to ensure consistency and impact across every client touchpoint.
Scope of Work:
– Brand Identity & Naming Systems
– Website Strategy & Team Management
– Portfolio Messaging & Copywriting
– Proposal & RFP Deck Design
– Site Signage & Environmental Brand Elements
– Art Direction & Asset Coordination
– Long-Term Brand Stewardship
LUXURY LIFESTYLE & WELLNESS BRANDS
Creative Consulting for Emerging and Established Wellness Ventures
Overview:
Strategic and creative partnerships with founders building wellness brands rooted in regeneration, integrity, and elevated design. From early-stage concept development to product packaging, digital experience, and retail presence, Kelly Gidney Studio helps articulate the essence of each brand — ensuring it speaks with clarity, warmth, and sophistication.
Scope of Work:
– Brand Identity & Packaging Direction
– Website & E-Commerce Experience Strategy
– Naming, Messaging & Brand Story Development
– Visual Moodboarding & Style Guidelines
– Product Launch Strategy & Retail Support
– Ongoing Founder Advisory
PRIVATE RANCH & ESTATE BRAND OVERSIGHT
Creative Direction for Generational Landowners and Legacy Ranch Enterprises
Overview:
A body of ongoing work for private landowners across the American West, focused on the identity, cohesion, and long-term vision of expansive ranch properties. Projects span multi-generational family estates, working cattle operations, and guest-facing ranch businesses. Kelly Gidney Studio provides discreet, high-level creative direction — shaping everything from brand identity and signage systems to team assembly and spatial brand continuity.
Scope of Work:
– Ranch Naming & Identity Systems
– Cattle Brand Design & Custom Mark Development
– Signage & Environmental Graphic Direction
– Creative Oversight Across Property, Print & Product
– Owner’s Representative & Cross-Functional Team Leadership
– Web & Digital Presence (for guest-facing ranch operations)
– Family or Business Collateral
FINE JEWELRY RETAIL POSITIONING
Brand Elevation & Digital Strategy for a Luxury Retailer in Vail
Overview:
A long-term engagement with a high-end fine jewelry house located in a seasonal mountain market. Our studio refined the brand's visual language, retail experience, and digital footprint — balancing its heritage with contemporary appeal. Through content direction, website strategy, and ongoing brand consulting, we repositioned the business for longevity and year-round relevance.
Scope of Work:
– Brand Refinement & Art Direction
– Website Strategy & Oversight
– Visual Identity Assets & Collateral
– Storytelling Framework & Editorial Copy
– Retail Environment Feedback & Window Campaign Strategy
– Content Planning & Marketing Calendar
– Ongoing Brand Consulting & Creative Support
ARCHITECT-LED DEVELOPMENT PROJECTS
Creative & Brand Strategy for Design-Forward Property Developments
Overview:
Partnerships with architect-led development teams to define the brand experience of residential communities, boutique hospitality ventures, and design-driven real estate offerings. Projects often involve early-stage concepting through final sales launch — ensuring that every layer, from name to model home, reflects the integrity of the architecture and the story of the place.
Scope of Work:
– Brand Naming & Identity
– Sales Collateral & Digital Presence
– Copywriting & Messaging Strategy
– Art Direction for Visual Assets
– Model Unit Strategy & Experience Planning
– Collaboration with Real Estate, Architecture & Interiors Teams
PRIVATE YACHT INTERIORS & IDENTITY
Creative Direction for Confidential Custom Yacht Design
Overview:
Discreet creative direction for a private client’s custom yacht design project. Kelly Gidney Studio advised on interiors, naming, and brand details that reflected the client's lifestyle and aesthetic priorities, in collaboration with global maritime designers and craftsmen. The result was a seamless experience from vessel name to onboard collateral.
Scope of Work:
– Yacht Naming & Identity
– Moodboarding & Interior Style Consulting
– Signage & Lettering Direction
– Onboard Print & Collateral Suite
– Coordination with Design & Build Partners
– Private Client Creative Liaison